Jet Airways unveils bespoke crockery onboard its First Class and Première cabins

Jet Airways, India’s premier international airline, today unveiled a new line of bespoke crockery from the house of William Edwards – one of Britain’s leading and awarded ceramic designers, in its endeavour to redefine the in-flight dining experience for its guests. The concept for this new Jet Airways’ service drew inspiration from the airline’s corporate identity and has created a distinctive “look” for both Première and First Class, differentiating it from other airline brands.

The design elements of the new crockery incorporate the traditional hand decoration techniques of English potters in the Stoke-On-Trent area, handed down from generations. It involves the use of formal and intricate decorative techniques in the development of a range of fine bone chinaware, often prided as collector’s pieces. Working mainly on special commissions, the William Edwards hand wrought tableware for Jet Airways sets the airline’s hallmark onboard service to a new level. The First Class collection utilises a style and colouration that picks up on the warm rich colours and textures associated with Indian culture, with the use of precious metal – real gold and gold mica to add richness to the collection.

Using a similar design format – the Première collection is set apart from the First Class line by incorporating platinum and silver mica, to reflect “corporate smartness” with a subtle combination of both white and decorated items, delivering an exclusive appearance to the Première guests.

Furthermore, the classic shapes of the round rimmed tableware and the contemporary colours and styles are juxtaposed to create a fine balance. The product’s twelve month journey from concept to delivery stage stands testimony to the dedication and attention to detail displayed by the in-house team responsible for developing the product. According to designer William Edwards it was an “extended creative process”.

In addition, the airline will also redefine the in-flight dining experience for its guests with a range of varied and delectable Indian and international menu options, effective May 5, 2011 for First Class guests, and June 1, 2011 onwards for Première guests. Guests may also customize their meals as per their tastes, choosing exactly what they would like to eat.

The meals in India are prepared by the Kitchens of Oberoi and in London by the iconic Bombay Brasserie, which was awarded Tatler’s ‘Restaurant of the Decade’ and a pioneer of traditional and authentic regional Indian food in Europe.

According to Mr. Sudheer Raghavan, Chief Commerical Officer, Jet Airways, “At Jet Airways, we have always endeavoured to provide our First Class and Première guests with an unparalleled in-flight travel experience- including a world-class in-flight product, superb service, and class-leading cuisine. We are confident, that with the introduction of this  elegant, bespoke crockery from the house of William Edwards, as also our new meal concepts, will be much appreciated by the discerning global traveller.”

Jet Airways JetPrivilege announces the launch of Three New Retail Partnerships

JetPrivilege, India’s largest frequent flyer programme from Jet Airways, today announced three exciting new opportunities to earn JPMiles for its members with the addition of three new retail partners in the ever expanding retail category.

JetPrivilege has partnered with EZone, a one-stop retail store for all kinds of national and international consumer durables, spread across over 12,000 square feet in area. This shopping destination offers customers a choice of electronics from 55 stores in 14 cities across India.

EZone stores a collection of consumer electronics from premiere brands across the world ranging from Plasmas to LCDs, Flat TV's, Home Theatre Systems, DVD players, Computers, Laptops, Handy Cams, MP3 players, Mobile phones to Refrigerators, Air Conditioners, Washing machines and Microwave ovens among other appliances. For more information on EZone, guests may log on to www.futurebazaar.com.

JetPrivilege members can earn 1 JPMile for every INR 100/- spent on any purchase made at each of the EZone stores across India.

In a similar partnership JetPrivilege has also entered into an alliance with www.futurebazaar.com, the e-commerce arm of the Future Group. FutureBazaar is an integrated shopping site wherein JetPrivilege members can purchase products online from its 3 flagship stores namely EZone, Pantaloons and Big Bazaar with a promise of genuine warranty along with free and guaranteed delivery within 7 days.

JetPrivilege members can earn 1 JPMile for every INR 100/- spent on any purchase made at www.futurebazaar.com.
Furthermore, JetPrivilege announces a first of its kind partnership, with a leading international premium leather footwear brand - Pavers England. The footwear is crafted with an aim to provide deep comfort to its consumers using finest natural leathers and high quality components. Pavers England has its exclusive retail outlets in Delhi at Select Citywalk Mall and Khan Market; in Mumbai at the International Airport, Domestic Airport and the Oberoi Mall; in Hyderabad at the International Airport and InOrbit Mall and in Chennai at the Domestic airport and at the Express Avenue Mall.
JetPrivilege members can earn 10 JPMiles for every INR. 100 spent on any purchase made at any of the Pavers England exclusive stores. For more information on its products, guests may log on to www. paversengland.co.in.

Jet Airways conferred “Air Cargo Award of Excellence 2011" by Air Cargo World Magazine

Jet Airways, India’s premier international airline, has been awarded the ‘Air Cargo Award of Excellence 2011’ by the Air Cargo World Magazine, a leading trade publication serving the freight industry worldwide.

The Air Cargo Excellence survey is based upon a rating system that measures airlines and airports on specific criteria and subsequently ranks them to identify their performance levels.

As a reflection of the high standards of the airline's systems and procedures, Jet Airways emerged victorious from amongst several leading cargo airlines, receiving a certificate of merit from the publishers of Air Cargo World.

This ACE Award for the category “Air Carrier – Up to 199,999 annual tonnes” is based on overall ratings given by air freight forwarders to the airline engaged in the business in key areas of measurement. These areas of measurement seek to recognize and honour excellence in customer service, performance, value and information technology.

Mr. Sudheer Raghavan, Chief Commercial Officer, Jet Airways, said, “The Air Cargo Award of Excellence 2011 is widely respected across the freight forwarding and trade industry and we are delighted to receive this honour. Our relentless focus on constant innovation by implementing the latest technology and systems across key areas of measurement has helped generate tremendous goodwill for the Jet Airways brand. At Jet Airways, we are committed to offering our freight customers the very best of services and an award of this stature stands testimony to the quality of our efforts and encourages us to further raise the bar in customer satisfaction.”

Jet Airways has also introduced JetCargo Plus, an express, airport-to-airport international cargo delivery service. The airline's service standards, guaranteed cargo space, expansive international networks, efficient tracking systems and professionally skilled staff ensure that all shipments are handled with extreme care and delivered with unfailing efficiency.

Air Cargo World is a leading Cargo magazine and the Air Cargo Excellence Survey Awards recognize the performance of airline and airport against an industry average.