GoAir ties up with IMFF for a unique management film fest in Delhi

GoAir, India’s smart fare airline, has tied-up with International Management Film Festival for a unique film fest in India. The key objective of this film festival is to explore the art, science and spirit of creativity at work. This unique film festival based on management films will be held in Delhi on October 3, 2007. International Management Film Festival (IMFF) is very popular as a method of learning & expression. Such films festivals are being organized in various countries across the world. The IMFF in India will be screening "World-Class Management Films" with the objective of enhancing audience interaction.
As part of this association, GoAir will be organizing various in-flight contests on all its Delhi in-bound flights from September 28 onwards. Passengers on these Delhi in-bound flights will stand to win special invitations to the film festival. According to Mr Jeh Wadia, Managing Director, GoAir, “Our association with the International Management Film Festival is align to our customer service promise of providing passengers with value additions to enhance their brand experience with GoAir. With the  International Management Film Festival tie-up, we have take the next step to enhance the brand experience for our passengers by expanding the base from in-flight to on-ground.”
International Management Film Festival is a step towards promoting intercultural dialogue and collective work through video documentaries. The festival concept is based on the participatory approach in conceptualizing, developing and disseminating films. Besides the learning theories in vogue today, the International Management Film Festival fulfils the objective of Promoting Learning through Active Interaction.
The film festival will be screening some of the best management films in the world including The 5.75 Questions You Have Been Avoiding, Creativity – Life At Frontier, Halley’s Comet, Freedom Writers, Emmanuels’s Gift, The Strangest Secret, Conversations With God amongst others.
The International Management Film Festival is an international non-profit organization formed with the service objective of sharing knowledge through management films. The films are chosen from a library based on relevance and theme of the festival. Major producers of management films are a part of this network who help in quality control and provide valuable inputs besides academic management of the project. Several world-class management films are screened along with interaction with the audience. The program conducted, is in lines with the international norms defined.
This festival will be held at the Taj Ambassador.